Our Mission
To empower restaurant owners to rediscover their passion while transforming their operations into sustainable, thriving businesses.
Meet the Founder
I began my career in the restaurant industry as a teenager, quickly moving into management roles. Over the years, I’ve overseen multimillion-dollar operations, boosted employee retention, and streamlined catering programs for fast-casual and full-service restaurants alike. Now, I’m leveraging that expertise to help small business restaurateurs thrive.
I know firsthand the challenges that come with running a restaurant—the long hours, tight margins, and ever-changing demands. That’s why I’m dedicated to helping you create a business that works for you, not the other way around.
—
Colby Behrends
Founder & CEO
Our Core Values
At Noble Restaurant Success, our work is guided by six core values that drive everything we do. These values shape our approach to helping restaurateurs achieve success while staying true to their own vision.
Accomplishment – We measure our success by yours. Every project is designed to deliver tangible results, helping you hit milestones and exceed expectations.
Resilience – The restaurant industry is challenging, but with the right systems and strategies, you can adapt and thrive no matter what comes your way.
Kindness – We believe in fostering supportive, collaborative relationships. Whether working with your team or coaching you through a challenge, kindness is at the heart of our work.
Power – Knowledge is power, and we aim to equip you with the tools, insights, and confidence needed to take control of your business and its future.
Fairness – Every restaurateur deserves a fair shot at success. Our solutions are tailored, transparent, and equitable, ensuring you get the support you need.
Ethics – Integrity is non-negotiable. From honest feedback to responsible practices, we uphold the highest ethical standards in all we do.
Our Commitment to Excellence
At Noble Restaurant Success, we’re proud to be recognized for our dedication to ethical practices, small business advocacy, and diversity.
BBB Accredited Business – Upholding integrity and trust in every client interaction.
Certified LGBTBE through the NGLCC – Supporting and empowering diverse businesses.
Member of the SDEBA – Active participants in the local small business community.
California Small Business Certified – Demonstrating our commitment to the state’s thriving small business ecosystem.
These certifications and memberships are more than accolades—they represent our promise to provide exceptional service, foster inclusivity, and contribute to the success of our clients and communities.
